LinkedIn Quick Fixes and More to Maximize Your IR Brand

November 30, 2017 12:00 PM EST

The NIRI New York and NIRI Virtual Chapters have partnered to offer our members a webinar on making the most of your LinkedIn profile.
Whether you know it or not, you are being researched on the web – before meeting you for the first time, for job opportunities, or simply to network. If you are not guiding that perception and putting your best foot forward online, then you’re missing a huge opportunity.
LinkedIn is the world’s largest professional online network. Opportunities, connections, and doors are opened every day. In order to even be considered or relevant, you have to be noticed and found.

Having a polished LinkedIn profile that stands out will help to attract new opportunities every day. In this presentation, speaker and author Donna Serdula, Founder of, will help you:

  • Understand and define your online reputation
  • Forge a stronger, more optimized LinkedIn profile; and
  • Take the steps to begin marketing yourself as an IR thought leader.

Take note, your LinkedIn profile is not your resume! Your LinkedIn profile is your professional brand, online reputation, first impression and digital introduction. It is your chance to differentiate yourself from the masses – don't dismiss this opportunity!

Attend this webinar and learn:

  • 4 quick fixes you can do in 5 minutes to make your profile more attractive to your target audience
  • The most critical parts of your LinkedIn profile and how to optimize them
  • The biggest barriers that hold people back from successfully using LinkedIn
  • How to position yourself as an expert, dealing with employment gaps, discovering your keywords, AND MORE!

BONUS: By attending this session, you'll get instant access to Donna Serdula's popular online app: The LinkedIn Headline Generator FREE.
NIRI NY MEMBERS: Register and attend this webinar and be eligible to win a copy of Donna’s new book, “LinkedIn Profile Optimization for Dummies.”

Speaker: Donna Serdula

Donna Serdula is an engaging speaker, strategist, author and founder of and Vision Board Media, an executive branding company. Since 2009, Donna has worked with companies and individuals from all over the world. Her mission is to help professionals take control of their Internet presence and truly present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services. She is the author of LInkedIn Makeover (now in its second edition) and LinkedIn Profile Optimization for Dummies, which was recently released.